Brusko Barbers Evia
Brusko Barbers is an ultra-modern interior fit-out of a barbershop in Las Pinas City, Philippines. The primary objective of the project is to establish a barber shop that will stand out from its local competitors through avante-garde architecture and design. Through the branding objective of ‘feel like a King’, the barber shop aspires to communicate this psychology to its customers through its abstractions of architectural elements and the experiential elements of the space.
One of its characteristic elements as an iconic retail space is a raised podium with steps. In classical architecture, it is a symbolic appendage of an object of heightened importance. Applied in this contemporary setting, this platform, beyond the symbol, is a experiential tool to effect to its users a sense of momentousness in the simple act of ascending on the steps, and sitting on the barber chair as the throne of a ‘King’. The barber shop accommodates eight barber stations, along with two mani/pedi chairs, two shower chairs, and a massage room. But its characteristic space is a king’s chair photo-op wall for leveraging social media and its importance for pushing the business forward in the modern, technological age.
LOCATION: LAS PINAS
PROJECT DATE: 2024
PROJECT AREA: 135
PHASE: COMPLETED