Brusko Barbers

Brusko Barbers is an ultra-modern interior fit-out of a barbershop in Taguig City, Philippines. The primary objective of the project is to establish a barber shop that will stand out from its local competitors through avante-garde architecture and design. Through the branding objective of ‘feel like a King’, the barber shop aspires to communicate this psychology to its customers through its abstractions of architectural elements and the experiential elements of the space.

One of its characteristic elements as an iconic retail space is a raised podium with steps. In classical architecture, it is a symbolic appendage of an object of heightened importance. Applied in this contemporary setting, this platform, beyond the symbol, is a experiential tool to effect to its users a sense of momentousness in the simple act of ascending on the steps, and sitting on the barber chair as the throne of a ‘King’. The barber shop accommodates eight barber stations, along with two mani/pedi chairs, two shower chairs, and a massage room. But its characteristic space is a king’s chair photo-op wall for leveraging social media and its importance for pushing the business forward in the modern, technological age.

It’s ceiling design uses stretch fabrics for diffused lighting of the work spaces, highlighting the various stations and accentuating it’s effect as a jewel-like, high class ceiling treatment. Its interior forms are inspired by the movements of a barber’s tools, in the linear jet-black, sleek, volumes and stainless steel bars, characterizations of the process of a haircut. In effect, it is a celebration of this process as an art form in itself, spoken in the visual language of architecture.

LOCATION: TAGUIG
PROJECT DATE: 2023
PROJECT AREA: 105
PHASE: COMPLETED